Turn a kid’s bike into a family movement.
Despite a decade of U.S. expansion, Austrian-born WOOM was still searching for its American voice.
The Creative Strategy : elevate the brand beyond just a high-quality bike into an essential American childhood experience — for kids and their parents.
Between the hyper-sexualized Victoria’s Secret archetype and the new teen-centric world of Aerie was the rest of us. We were asked to help launch ‘Love by GapBody’ to fill that void.
The Creative Strategy : celebrate today’s modern woman through body empowerment and self-love.
Redefine the lingerie industry for Every. Body.
Kids don’t go back
to school. They go forward with their future.
Back-to-school is about more than a first-day outfit. It’s about preparing children for the journey ahead.
The Creative Strategy : celebrate all those who “dress” our kids character — with courage, with kindness, and with possibility.
Swap coporate ads
for a cultural movement.
Gap needed to launch its dedicated GapTeen brand to a highly cynical, digitally native Gen Z audience for whom traditional celebrity and/or model-driven advertising no longer resonated.
The Creative Strategy : hand the microphone over to the ever-changing, ever-growing ‘next’ generation — whose confident style is always dressed in ideals.